Gone are the days when the use of the web was limited to users having a laptop or a PC access. The recent smart devices and our most prized possessions- mobile phones; today have become an inseparable part of our lives. The use of mobile phones has only seen an incline over the past decades but by 2020, nearly 3.5 billion people across the Globe had their personal Smartphones. 

Responsive web design – A basic need for a business website

Since the advent of the Internet, we have only seen unprecedented ways of growing businesses. In times of today, we can say with certainty that if your business doesn’t have any online presence, there is something fundamentally wrong with its future. Nearly millions of websites are getting published every day. And, this shows the magnitude of online momentum taking place. 

Well, call it the easy accessibility to the Internet or increased usage of Smartphones or both; the contribution of mobile phones in generating web traffic is phenomenal. Nearly, 79% of the entire web traffic is generated through mobile devices. These statistics are evident enough to know that websites need to be responsive across all the devices and not only desktops. 

Responsive web design was an alien concept back then. However, in 2010, Elan Marcotte coined this term officially, and ever since then, we simply cannot ignore the fundamentals of responsive web design, if growth is our ultimate motive. 

What exactly is a responsive website? 

Responsive design enables the website to automatically scale its content and elements in accordance with the screen size. It would be wrong to say that responsive designing is limited to mobile-friendly website designs. 

The web today can be accessed through Laptops PCs, Mobile phones, and tabloids, each with different and varying screen dimensions. Hence, responsive designing is a broad concept with mobile responsive website designs being just a crucial part of it. 

Responsive sites can in short be explained as websites optimized for different devices.

So, why is everyone focused on implementing a responsive web design? 

Well, in 2015 Google laid out their new ranking guidelines. And accordingly, the mobile responsiveness of a website would play the first priority in ranking the website. In fact, it would be a guiding factor over the desktop web. This is just an indication of how important responsive web designs are in times of today. 

The ultimate motive of creating a responsive website is to improve the overall user experience. This is done so by reducing the need to resize, scroll, zoom or pan the webpages when they are viewed across different devices. 

Well, there are innumerous reasons why you should optimize your website if you still haven’t. Let me walk you through some of its benefits so that you can make a decision faster. 

1. Improved user experience with responsive web design. 

You don’t want to frustrate your users before they could even read the contents you have to offer. It’s more important than before to think of a pleasant user experience as important criteria while creating a website. 

When the user doesn’t have to spend unnecessary time zooming in and out, they tend to move through the next pages instead of bouncing back. Well, this is definitely a win for you. 

2. Decreased bounce rate with responsive web design. 

Did you know that Google takes data of bounce rate into consideration while ranking your website? 

Well, if the user isn’t satisfied with the layout of your web, he/she would leave the page. They won’t stay longer and this would impact your SEO adversely. In order to keep the users on your page longer, you need to start thinking of responsive designs sooner. 

3. Increased savings with responsive web design. 

It’s better to maintain a responsive website rather than having two sites; one for the web and the other for the mobile. Earlier, companies used to spend their resources creating and maintaining 2 different versions of their same website. This led to content duplication, increased efforts, and unnecessary wastage of time. 

With responsive web design, all you need to do is focus on responsive CSS, and you would be saving resources and costs. 

4. Increased traffic and conversion using responsive web design. 

When the user is being offered a pleasant experience, he/she would stay on the website longer. This would help you rank better on search engines which in turn would help you gain more traffic. Besides, when the user won’t bounce back, you can lure them to take desired actions. This could be anything like subscribing to a newsletter or services or getting hold of desired information. 

5. Easy maintenance and faster developments. 

Responsive sites are easy to manage compared to having two different versions of the same website. Be it designing change, content layouts, adding a new webpage, or simply adding a graphical illustration. Any development in the website can be implemented faster and its results can be traced back easily when you have a responsive layout. 

Conclusively, it can be said that such website designs fuels and propels the growth of your business digitally. Its importance cannot be undermined, simply because the results are quantifiable and not just glorified. 

So have you optimized your website yet? If not, Deep Technologies is a perfect place for you. Over the years, we have helped companies span their digital presence through our commendable team of web developers. Visit our website to know more about us. 

Contact us and we would be more than happy to help you with your Responsive Web Design needs. 

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