Brand Factory Ltd.
Overview of Company
- UK-based FMCG export company
- 15,000+ products, 1,000+ brands
- 80+ countries Serve
- 35,000 sq ft warehouse
- King’s Award 2024 winner
Responsive WordPress Website Development
Amazon SES, EC2, and S3 Setup
WooCommerce integration & optimization
Advanced Search Features
Customer Challenges
Brand Factory was facing difficulty in growth and receiving numerous customer complaints about the website crashing, orders getting stuck, and being canceled. They mentioned that their existing website was slow, unreliable, and hard to use on mobile devices. Resulting in order flow disruptions due to a clunky backend, making online orders often get stuck or fail to process, directly impacting sales and customer trust.
Problems Workshop & Solutions Discovery
Problems
The website was not mobile-responsive, leading to poor accessibility and inconsistent user experience across devices.
Solutions
We rebuilt the site on WordPress with a fully custom, responsive design, ensuring fast performance and a consistent look across all devices and screen sizes.
Problems
The old UI was cluttered with inconsistent branding, making navigation difficult and weakening the company’s visual identity.
Solutions
We delivered a modern, on-brand design with user-friendly layouts, polished typography, and clear calls-to-action to enhance usability and build trust.
Problems
Quote requests and orders were getting stuck due to backend inefficiencies, resulting in customer complaints and lost sales.
Solutions
We customized the WooCommerce order system to enable quote submissions, with user details and quote data automatically sent as an Excel file to the client’s email via Amazon SES.
Problems
Users struggled to find products, and the internal team couldn’t update catalog content or promotions without technical help.
Solutions
We delivered an advanced product search system and dynamic catalog pages, enabling the client to manage products, brands, and banners independently.
How We Helped
Deep Technologies partnered closely with Brand Factory across four key phases combining strategic planning, modern design, and robust development to deliver a scalable, high-performance platform tailored for global wholesale operations.
Phase 1: Discovery & Planning
- We began with in-depth workshops to understand business goals, user needs, and pain points in the existing system.
- This included auditing the legacy WordPress site, mapping user journeys, analyzing backend limitations, and defining technical goals like order tracking, faster performance, and scalable architecture.
- The result was a clear roadmap with refined information architecture and aligned project milestones.
Phase 2: Design & UI/UX
- Our design team delivered a mobile-first, responsive UI that prioritized clarity and ease of use across devices.
- We introduced a modern, brand-aligned visual identity — including a custom logo, clean typography, and reusable design components.
- Wireframes and high-fidelity mockups were created for all key pages, with a focus on driving conversions through intuitive navigation, clear CTAs, and improved product discovery.
Phase 3: Development & Integration
- We rebuilt the platform using a custom-designed WordPress theme from scratch, integrated it with WooCommerce.
- The site includes a dynamic catalog with advanced filtering, editable product and brand pages, and a custom order management dashboard.
- We integrated Amazon S3 for media storage and Amazon SES for email delivery. Performance was optimized through code minification, image compression, and caching to ensure fast load times and SEO readiness.
Phase 4: QA, Testing & Launch
- Thorough QA testing ensured browser compatibility, mobile responsiveness, and stability under traffic spikes.
- We validated all workflows, from order submission to admin management, and performed seamless content migration.
- The site was launched with zero downtime, followed by post-launch support, training, and detailed documentation for Brand Factory’s internal team.
Results
Within six months of launch, the new Brand Factory website demonstrated dramatic improvements in both user metrics and business performance. The revitalized online platform not only attracted more visitors but also converted them more effectively. Key results included:
Surge in Traffic
- +17,000 new users in the first 6 months (Google Analytics). The marketing efforts combined with the SEO-friendly redesign brought a wave of fresh traffic.
Lightning-Fast Performance
- Page load times were reduced from over 5 seconds to around 2 seconds on average, virtually eliminating the slow, unresponsive experience of the old site. This improvement has a direct impact on engagement and sales – a widely cited study shows that even a one-second speed increase can boost conversions by ~7%, and loading under two seconds can raise conversions up to 15%.
Higher Conversion Rates
- The combination of intuitive UX design and faster performance led to a notable uptick in conversion rates. (While exact figures are confidential, Brand Factory’s management reported a “significant improvement in conversion efficiency” quarter over quarter.)
Enhanced User Experience & Scalability
- User engagement metrics (such as pages per session and average session duration) have improved, indicating visitors find the site useful and easy to navigate. The website is now scalable – capable of handling traffic spikes (for example, around trade shows or promotions) without crashing.
17,000+
New users in the first 6 months
Fast Performance & Scalability
UI & UX Design
clean, intuitive interfaces
Conversion rate boost
Testimonial
Deep Technologies did a fantastic job developing our website. They provided a custom logo design to strengthen our brand identity and created a customized template for a seamless user experience. Their expertise in advanced search functionality for products, categories, and sub-categories has made navigation smooth and efficient.
With dynamic product & brand pages and enhanced banner designs, they have significantly improved the website’s visual appeal and functionality. Their professionalism, attention to detail, and ability to meet our specific requirements make them a reliable choice.
Highly recommended for top-quality website development services!
– Brand Factory Ltd. Team
